FAQs

First, we source from the purest ocean waters. We then use state-of-the-art technologies to filet and freeze each individual fish. In fact, each piece of fresh fish is super frozen at -60°. We then transport our fish by first class air every week to our cold storage facility on the West Coast. All of this helps guarantee its freshness when it arrives at your home.

Like you, we have exacting standards and are extremely selective. We chose these four species of fish very carefully, as we wanted to provide clean, organic protein that boasts the highest levels of nutrients.

Upon being removed from the water, it is immediately cleaned and super frozen at -60°. This freezing method guarantees that the fish, its nutrients and proteins remain intact.

In order to appreciate super frozen technology, we must first look at conventional freezing. If you place a bottle of water in a freezer the ice expands and the bottle breaks. Similarly, on a cellular level, when fish is frozen in a conventional manner, the ice crystals break through the membrane of the cell. Later when the fish is thawed there is an accompanying pool of water, and a spongy texture to the thawed fish. This causes it to lose its nutritional properties.

Water expansion occurs between 39.2° and 37.4°, but contracts at lower temperatures. Super frozen technology takes advantage of this property. Our fish is “flash frozen” at -60° temperatures, which means that is passes through this phase so quickly that ice doesn’t have time to expand. Therefore, there is no damage to the fish cells which contain water, preserving its nutritional properties.

As mentioned previously, each fish is immediately cleaned and super frozen at -60°. This freezing method guarantees that the fish, its nutrients and proteins remain intact.

Southern Bluefin Tuna:
Procured from the frigid Antarctic waters in Australia, this sustainable fish is monitored closely by the Australian Antarctic Division to ensure it is not overfished. It is fresh caught and frozen immediately to preserve its freshness and nutrition. This way, it tastes as amazing as the day is was drawn from the cold, pristine Antarctic waters.

Chilean Sea Bass:
The fishing boats use a long-line fishing system so the fish don’t hit each other. This not only ensures they don’t suffer from hematomas, but it also keeps their firmness intact. Upon cleaning, they are white as snow since they are frozen on board the vessel.

Icelandic Salmon:
Since they are harvested and processed by a local facility and quickly frozen, optional freshness is ensured. In fact, the Icelandic Salmon are chilled below the freezing point of water within an hour.

Norwegian Halibut:
Once procured from a fjord on landing matching the natural environment of the Sognefjord, the largest fjord in Norway, and swimming in mineral rich water for four to five years, the Norwegian Halibut are pulled from the water using a landing net and placed directly on ice by hand. The whole halibut are transported in an ice slurry and packed fresh in a modern packing facility.

To enjoy your fish at its maximum freshness, we recommend defrosting and using it as soon as possible. If your order is not going to be consumed immediately, it can be stored in a conventional freezer for up to approximately four weeks before you may notice a change in color/oxidation.

Place your Cryovac packaging in the refrigerator for 12 hours to defrost and enjoy!

For reasons due to food safety and quality, never defrost your fish in the microwave.

No. We do not recommend it.

No, every piece of LŪR fish has its skin removed, so it is more easily handled, prepared and cooked. This is especially important for those creating sashimi style dishes.

Southern Bluefin Tuna:
Southern Bluefin Tuna provides significant health benefits including omega-3 fatty acids, B complex vitamins, potassium, iodine, magnesium, zinc, vitamin C and selenium. Elements only heightened by the sustainable LUR approach.

Chilean Sea Bass:
Chilean Sea Bass is high in vitamin D. Having enough vitamin D is important for a number of reasons, including maintaining healthy bones and teeth.

Icelandic Salmon:   
Icelandic Salmon in high in omega-3 fatty acids, while low in calories, saturated fat and mercury.

Norwegian Halibut:
Norwegian Halibut offers nutrients such as protein, omega-3, vitamin D, riboflavin, folate, vitamin B12, iron and selenium.

At this time we do not ship to Canada, Alaska, Hawaii, Puerto Rico or any other US territories or foreign countries.

We do not ship to PO, APO, or FPO addresses at this time.

Charges vary depending on the size of your order. If you would like yours to be overnighted additional charges would apply. Overnighting is only available on orders over $100.

Each piece of LŪR fish is shipped from our cold storage facility on the West Coast.

Absolutely. Once your order ships, you’ll receive a shipping confirmation email with a link to a FedEx tracking page. All orders will deliver within one to three days after they have shipped.

All of our fish are individually vacuum-sealed in Cryovac bags. We then carefully pack it in our Cryo-Tech Insulation Box with enough dry ice to ensure it stays frozen and at the optimal temperature to protect its quality and freshness en route to your door.

Dry ice should be handled very carefully. You should never touch dry ice directly. Please leave it overnight to sublimate in a well ventilated space. Outside is preferred, away from animals and children. The dry ice should come in protective Cryovac that can be thrown away and a cardboard box that can be recycled.

You do not need to have a subscription to place an order. You can simply place a one-time custom order at any time. That said, having a subscription is convenient and comes with cost savings.

Simply login into your account and click on what you’re looking for in the dashboard.

Yes. Our subscription service allows you to have multiple subscriptions and gives you the ability to adjust and update your subscription orders as necessary.

Log into your LŪR account. Click on subscriptions. Then click on Reactivate.

Subscription orders aren’t charged until you confirm your order 2 – 3 days before shipment.

Yes. Three days prior to your next subscription charge date, you will receive an email reminding you of your upcoming subscription charge.

There is no need to pause your subscription. All subscriptions are paused until you confirm your selection the week before delivery. This will need to be done every month in order to confirm your subscription.

Your order is packed in our Cryo-Tech Insulation Box and plenty of dry ice to ensure it stays super frozen during transit. On the rare occasion the delivery is delayed due to weather or other factors, we do not recommend refreezing the fish once it begins to thaw. Any items that are no longer cold to the touch should not be eaten.

Simply email us at [email protected] or fill out the form on our Support page. Please tell us your order number and a description of the damaged or missing item. We’ll follow up with the next steps.