LAST UPDATED: January 10 , 2022
At LUR, we love providing you high quality, organic fish and food products. To do so, we have to collect certain Personal Information from you. This Privacy Policy describes how DB + CO GROUP LLC (“DB” or “LUR,” and collectively referred to as “we,” “us,” or “our”), which owns and operates the LUR website (“Site”) and services collects, uses, shares, and safeguards your Personal Information. This Privacy Policy also describes your rights and choices with respect to your Personal Information, and tells you how you can contact us to ask questions and provide feedback. We also recommend you review our Terms of Use, which govern your use of the LUR site.
This Privacy Policy covers the “Personal Information” that LUR collects from you in various contexts, including when you visit our websites, communicate with us, or participate in any of our programs or events (collectively “Services”). When we use the term “Personal Information” we are referring to information that identifies, relates to, describes or can be associated with you.
LUR reserves the right to amend this Privacy Policy at any time in its sole discretion. If we do, we will update the “Last Updated” at the top of this Privacy Policy and make sure to notify you about any material changes by displaying a prominent notice on top of page, or by emailing you directly. Changes shall be effective immediately upon their inclusion in, or deletion from, this Privacy Policy and the posting of the same in this Privacy Policy.
Our Site may include links to third party websites and/or applications. Please note that we have no control over the privacy practices of websites or applications that we do not own. To the extent you wish to understand how the third party processes your data, you should review the third party’s privacy policy.
- Personal Information We Collect
The following are examples of the type of information that we collect and how we use that information.
Information We Collect From You Directly
* Account Registration. We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account.
* Order Placement. We collect your name, billing address, shipping address, email address, phone number, and credit card number when you place an order. As discussed below, we use PCI-certified vendor Stripe for all payment processing. We may also collect your preferences for checkout, such as whether you want your payment information saved for future purposes.
* Feedback/Support. If you provide us feedback or contact us for support we will collect your name and email address, as well as any other content that you send to us, so that we can process and reply to your requests.
* Marketing Communications. We may also collect whether you want to receive updates about products and promotions. When you sign up for one of our mailing lists we collect your email address or postal address.
* Surveys. We may send you customer surveys to gauge how you are enjoying our Services. When you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.
* Employment. If you apply for a job, or become an employee, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment.
Information We Collect From You Automatically
* Web logs. When you visit our Site we collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.
* Cookies and First Party Tracking. We may use cookies (small pieces of information that a website sends to a computer’s hard drive while a web site is viewed) for certain necessary functions of our Site, and also to provide us with critical information about the Site’s operations.
* Cookies and Third Party Tracking. We may also participate in behavioral advertising, which means that a third party uses technology (such as a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites.
* Email Interconnectivity. You may receive email from us, wherein we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.
* Website interactions. We may also use technology to monitor how you interact with our Site. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser.
* Plug-ins and Social Media Widgets. Our Site may include social media features and widgets, such as the Facebook Like button, the “Share this” button, and other interactive programs that may run on our site. These features may collect your IP address, which page you are visiting on our Site, or other information, and may set a cookie or use other tracking technology to enable the feature to function properly and for other purposes. These features are displayed on our Site, but are hosted by third parties, and are subject to the third parties’ privacy policies.
In addition to the information above, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources. For example, if you submit a job application, or become an employee, we may also conduct a background check.
- How We Use Your Personal Information
In addition to the purposes and uses described above, we use information in the following ways:
* To identify you when you visit our Site or our stores.
* To provide our Services or to process returns.
* To communicate with you. For example, we may use your phone number to send you text messages or other notifications about the status of your orders and deliveries.
* To improve our Services and product offerings.
* To streamline the checkout process.
* To conduct analytics and research to improve our Services.
* To respond to inquiries related to support, employment opportunities, or other requests.
* To send marketing and promotional materials including information relating to our products, Services, sales, or promotions, or those of our business partners.
* For internal administrative purposes, as well as to manage our relationships. - How We Use Cookies
LUR may use First and Third Party cookies on our Site. Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to report information. Cookies set by LUR are called “first party cookies”. Cookies set by parties other than LUR are called “third party cookies.” Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Your Cookie Choices. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site, but your access to some functionalities and areas of our Site may be restricted. To learn how to refuse cookies through your web browser controls (which vary from browser-to-browser), you should visit your browser’s help menu for more information. In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Analytics. We use third party analytics tools, such as Google Analytics, to collect, monitor and analyze site usage information for the business purpose of improving functionality and user-friendliness, and to better tailor the Service to our customers’ needs. Accordingly, this usage information is shared with Google, which has its own privacy policy. We encourage you to review this privacy policy to understand how Google uses such information.
Third Party Cookies. While we do not control third parties’ collection or use of your information to serve interest-based advertising, some third parties may provide you with ways to choose not to have your information collected or used in this way. Likewise, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here:
* Google Chrome
* Internet Explorer
* Mozilla Firefox
* Safari (Desktop)
* Safari (Mobile)
* Android Browser
* Opera
* Opera Mobile
Do Not Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed above (e.g., by disabling cookies). For more information about tracking, please visit http://www.allaboutdnt.com/.
- How We Share Your Personal Information
We share your Personal Information with the following third party recipients for business purposes:
* Service Providers. In certain situations, we employ other companies and people to perform tasks on our behalf and share your information with them to provide our Services. For example, we use WordPress (https://wordpress.org/) hosted via WPEngine (https://wpengine.com/) to host our Site and Services; for our e-commerce platform, we use WooCommerce (https://wordpress.org/plugins/woocommerce/); for payment processing, all payments are handled through the PCI-certified vendor Stripe (https://stripe.com/); and for product orders, order management, fulfillment and order support we use Pescatlantic (http://pescatlantic.com/). We share the Personal Information set out above with these service providers for the business purpose of operating the Service. Except as stated in this Privacy Policy or unless we inform you otherwise, our service providers do not have any right to use the Personal Information we share with them beyond what we deem necessary for the business purpose of operating the Service.
* Affiliates. We may disclose the Personal Information we collect from you to our affiliates or subsidiaries for the purpose of providing the Services; however, if we do so, their use and disclosure of your Personal Information will be subject to this Privacy Policy.
* Business Transactions. We may disclose Personal Information in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform any potential buyer that it must use your Personal Information only for the purposes disclosed in this Privacy Policy
* Legal Requirements and Protection. We may disclose your Personal Information if required to do so by law, court order, subpoena, other legal process, or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our rights or property.
* Aggregate and/or Non-identified Information. We may disclose aggregate and/or anonymized information collected through the Service. The use and disclosure of such aggregate and/or anonymized information by us or third parties is not subject to any restrictions under this Privacy Policy. - Your Choices
You can make the following choices regarding your Personal Information:
* Access to Your Personal Information. You may request access to your Personal Information by contacting us at the address described in the “How to Contact Us” section below. If required by law, upon request, we will grant you reasonable access to the Personal Information that we have about you.
* Changes to Your Personal Information. We rely on you to update and correct your Personal Information. If our website does not permit you to update or correct certain information, you contact us at the address described below in order to request that your information by modified. Note that we may keep historical information in backup files as permitted by law.
* Deletion Of Your Personal Information. You may request that we delete your Personal Information by contacting us. If required by law we will grant a request to delete information, but you should note that in many situations we must keep your Personal Information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes.
* Opting Out of Marketing Communications. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service related communications. If you sign up to receive text messages from us that contains promotional information, you can opt-out of receiving future messages by replying “STOP.” - Securing Your Personal Information
No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your Personal Information from unauthorized access, use, or disclosure, we cannot guarantee the security of your Personal Information. In the event that we are required by law to inform you of a breach to your Personal Information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Our Site permits you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account. - Retention of Your Personal Information
We will retain your Personal Information for as long as your account is active, or for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. - California Shine the Light Disclosure
California Civil Code Section 1798.83 (also known as the “Shine the Light” law) permits customers who are California residents to request in writing: (i) a list of the categories of Personal Information, such as name, address, email address, that a business has disclosed to third parties during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (ii) the names and addresses of all such third parties. To make such a request, please send your request to the contact information provided in the “How to Contact Us” section below, with the subject line “California – Shine the Light Request.” - Transmission of Information to Other Countries
LUR is located in the United States. As a result, if you are a user located outside the U.S., your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your Personal Information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States. - Children’s Privacy
This Service is not intended to be used by or provided for children under the age of 13. If you believe a child has been using our Services without the proper consent, you may contact us at the email noted in the “How to Contact Us” section below. - How to Contact Us
If you have any questions, comments, or complaints concerning our privacy practices please contact us via email at [email protected] or mail us at LUR, 6100 BLUE LAGOON DRIVE , SUITE 325, MIAMI, FL, 33126.