OURS IS A STORY OF
ELEVATED
EXPECTATIONS.
At LŪR, the bar is extraordinarily high. We know, because we placed it there from the very beginning. And as we grew to become one of the world’s most respected seafood enterprises, we did so by remaining laser-focused on the quality of every single cut. Here, every cut is center cut. Which means it’s pure protein. Delivered skinless. So every gram of your six-ounce cut is nothing less than perfection.
Our Prices.
Full Transparency.
You should know LŪR is only available at a premium price. You should also know why. In short, there is no other product that comes close to meeting LŪR’s quality standards. The difference is in the details.
SASHIMI GRADE
This is the highest grade of tuna. Featuring the finest texture and the ideal percentage of marbling for remarkable flavor.
CENTER CUT
Every cut is pure protein, with no nerves or tendons, which are typically found in pieces cut from the tail of the fish.
MOST NUTRITIOUS
LŪR species are widely recognized as having the highest nutritional value. Our species live in pure waters, not on the bottom.
NO SKIN
Without the weight of the skin, there’s more protein and nutrition in every ounce of every cut. Skinless cuts are also easier to prepare.
SUPER FROZEN
Our processes are exacting and refined. Including our super frozen methods that prohibit bacteria from growing, while locking in nutritional value and superb taste.
The foundation is built on the species we source.
Southern Bluefin Tuna, Chilean Sea Bass, Icelandic Salmon and Norwegian Halibut are widely recognized by leading chefs and connoisseurs as the ocean’s healthiest and most delicious species. When you add our expertise and world-class customer service, the result is both predictable and delicious. Simply stated, we take the very best and make it even better.
SOUTHERN BLUEFIN TUNA
Thunnus maccoyii
CHILEAN SEA BASS
Dissostichus eleginoides
ICELANDIC SALMON
Salmo salar
NORWEGIAN HALIBUT
Hippoglosus hippoglosus
A history of impeccable taste.
Born from the Pescatlantic Group, the foremost sashimi supplier to the country’s leading restaurants, LŪR now brings this exceptional quality directly to you. The lengths to which we go are reflected in prices that are naturally higher than lesser alternatives. And it’s only made possible by our global relationships and highly-efficient processes, that LŪR can bring this incredible source of organic protein, and the culinary experience it provides, right to your front door.