STREAMLINED TO PERFECTION
SOURCE
Ocean-friendly fishing techniques set a tone for the entire LŪR operation. The only way to ensure quality throughout, is to begin with quality sourcing.
Freeze
Our unique technology freezes to -60°. And in the process, preserves the freshness, flavor and nutrients that draw you to these species.
Pack
Every detail of our packing process is designed to create optimal shipping conditions. So don’t be surprised when you see your LŪR box is packed in dry ice.
Ship
With protocols created to maintain nutritional value and flavor integrity, every order ships from the West Coast. Which puts the entire world within reach.
EXPERIENCE
LŪR
Every aspect of the LŪR experience is designed to exceed your expectations, including the species you select and how you choose to engage.
OUR SPECIES
LŪR brings the finest species from the cleanest ocean waters directly to your front door. Choose from Southern Bluefin Tuna, Chilean Sea Bass, Icelandic Salmon and Norwegian Halibut.
PURCHASE
Choose from a Personalized Subscription or a Custom Order. Then select the species and cuts your prefer. All that’s left is to eagerly anticipate the arrival of your LŪR box.
Our Story
It begins in 1987 with a single fishing boat and a clear vision of where that boat would ultimately take us. To the planet’s most legendary waters. In search of the world’s most coveted seafood species.
WHY LŪR?
LŪR not only gives you access to the healthiest species in the world. But those species are harvested from deep, pristine waters. Where mercury, chemicals and pollutants never reach the fish. Which means they never reach your table.